This study aimed to provide marketing strategies based on the model and indicators of international life style and types of purchase decision making. Methodology of the research is descriptive-survey and it targeted to be applied research. Data were collected by both primary and secondary styles. Considering krejcie and Morgan’s table, statistical sample included 384 questionnaires for unlimite...

In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. ...

In the current study, we investigated the effects of several factors on the user’s willingness to pay (WTP) on hedonic social network sites (HSNSs), which includes WTP for HSNSs and WTP online contacts on HSNSs. Integrating the hedonic system use perspective with the social capital based view, we find that a user’s WTP for HSNSs is significantly positively influenced by the user’s perceived val...

The aim of this paper is to determine Korean consumers’ valuation for domestic rice and imported rice from China and the US. Using revealed preference data from random nth price auction mechanism, our results generally suggest that consumers’ willingness to pay (WTP) for domestic rice is higher than the WTP for imported rice. Results also suggest that while country of origin and food miles info...

Private provision of public goods has been investigated by many theoretical frameworks and experiments, most of which are difficult to apply in practice, let alone implement in the public sector. In this paper we offer a theoretical analysis of a Swedish government project's cost-sharing mechanism, which gave participants incentives to misrepresent their willingness to pay (WTP), some to unders...

This paper attempts to examine and measure ostomates’ preferences for improvements in ostomy pouches. Described are the study design, elicitation procedure and resulting preference structure of the Swedish ostomate sample. The method used to elicit the preferences is a Discrete Choice Experiment (DCE), where respondents are asked to choose between alternatives in choice sets. Each alternative i...

Analyzing purchase history of customers enables us to discover valuable knowledge that is helpful for developing effective sales promotion. In this respect, we shall introduce a new notion, association strength, defined for purchase history which quantitatively evaluates brand loyalty and brand switching behavior among several competing brands in certain commodity categories. We shall present t...

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) t...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...