Food retailing industry has expanded commensurate to the growing requirements of a bulging world population. Initially, most retailers depended on external suppliers for their stock. The controlled branding and pricing elements. This since evolved with having exponentially grown, endowing them ability support own brands.In addition inherent additional capability, changing business dynamics have...

The urgency of climate change mitigation calls for a profound shift in personal behavior. This paper investigates psycho-social correlates of extra mitigation behavior in response to climate change, while also testing for potential (unobserved) heterogeneity in European citizens' decision-making. A person's extra mitigation behavior in response to climate change is conceptualized--and different...

Yoga retreats are an emerging component of international well-being tourism. This form tourism focuses on groups with specific demographic characteristics and interests, highlights natural destinations high value, supports the development personal through such practices as mindfulness. study investigated 203 Greek yoga retreat tourists in relation to their mindfulness levels. The also effect di...

Abstract I first provide some context about Cambridge Analytica’s ( ca ) activities, linking them to parent company, scl Group, which specialised in “public relations” campaigns around the world across multiple sectors (from politics defence and development), with explicit aim of behavioural change. then analyse more detail claims made by mathematician machine learning scholar David Sumpter, wh...

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front label attributes a lesser-known/unknown local variety. consumer base in part the exceeds that California. Although mid-Atlantic is experiencing an increase number wineries, there lack region-specific could be basis marketing strategies may differ from those more established regions, such as CA...

In recent years, India has witnessed a huge transformation in the consumer lifestyle which has been influenced by the geodemographics, socio-cultural factors, psychographics, preferences, norms and behavior. The Indian consumer today wants to lead a life full of luxury and comfort. Indian middle class has provided a big boost to the consumer culture due to fast growth of the services sector per...

Purpose This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards promotion in the retail purchase experience (PE). Design/methodology/approach The study examines data from a survey of 284 Hong Kong consumers, using shopping mall-intercept method. Every third person walking past resear...

The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. There is fierce competition in smartphone market, due to the large selection of devic...