The present study examined the impact of socially based descriptive norms on willingness to drink alcohol, drinker prototype favorability, affective alcohol attitudes, and perceived vulnerability for alcohol-related consequences within the Prototype Willingness model. Descriptive norms were manipulated by having 189 young adolescents view experimenter-created profile pages from the social netwo...

Objective The present research seeks to understand young men’s willingness engage in both informal (social) and formal (professional) mental health support using the lens of Prototype Willingness Model (PWM).

OBJECTIVE This study used the prototype/willingness model of adolescent health risk behavior to examine factors related to onset of smoking. METHODS Two waves of data were collected from a panel of 742 African American children (mean age=10.5 at Wave 1) and their primary caregivers. Measures included cognitions outlined by the prototype model as well as self-reports of smoking by the parent a...

OBJECTIVES To explore whether people's organ donation consent decisions occur via a reasoned and/or social reaction pathway. DESIGN We examined prospectively students' and community members' decisions to register consent on a donor register and discuss organ donation wishes with family. METHOD Participants completed items assessing theory of planned behaviour (TPB; attitude, subjective norm...

<abstract> <p>The risk of injury and death in traffic accidents for passengers the back front seats can be reduced by utilizing safety belts. However, use seatbelts far less frequently than those front. More investigation is therefore required into psychological constructs that affect individuals' attitudes toward using seat In this study, four models were used to analyze individual...

To enable preventive measures to be designed, it is important to identify modifiable distal and proximal factors underlying doping behaviour. This study investigated aspects of the prototype willingness model in relation to doping. A cross-sectional study was conducted involving 729 competitive athletes. Following ethical approval, athletes (mean age= 28.8 ± 10.1 years; 63% male) completed an o...