The over production of banana in Lampung province makes processing business milk chips this area growing rapidly,either Metro City. Because that, order to win the competitive market competition, businessmen must have marketing strategy as weapons compete. One applied is mix. purpose study describe mix (product, price, place, and promotion) implemented by Home Industry Keripik Pisang Tunas Metro...

This study aims to determine the marketing communication strategy of Obelia book publishers in their bookstores increasing product sales and maintaining existence printed books amidst rise technological developments that have given birth latest information tools form internet electronic (E-books). uses a qualitative approach, types data this research are descriptive. theory mix or Marketing Mix...

This study aims 1) to find out what promotional strategies are being carried by PT. Wahana persada Indonesia in increasing sales of Al Fazza residence. 2) To the supporting factors and inhibiting implementing type research was using a qualitative descriptive approach. at Persada Indonesia, which is located on Jalan Baling Tonjong, Manggala, Makassar City. when this conducted January-February 20...

introduction: increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. one of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. in this way we could make the best use of the resources and cause a retu...

This study aims to determine the marketing strategy carried out at SD Swasta Teladan Sumatera Utara increasing number of students. The type research conducted is qualitative research. Data collection techniques are observation, interviews and documentation. results Marketing Strategy used by students use 7P mix namely, Product, Price, Place, Promotion, People, Physical Evidence Process. next cr...

Every multinational business is faced with a very important marketing decision: to standardise or to adapt its marketing mix? This case study outlines a theoretical exegesis of global standardisation and international adaptation, presents these two perspectives. The debate between these two concepts is explored and their respective benefits considered. Subsequently, the role of the marketing mi...

This study examines the interrelationships between firm’s core competence, human resource practices and corporate strategy. Through the qualitative interview with four short-term training institutions in Taiwan, the results of this show that these firms indeed systematically arrange their human resource practices to support corporate strategy and foster needed core competence. When a company se...

business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon hi...

This research was conducted with the aim of knowing marketing mix strategy in business management at CV Rabbani Asysa Makassar Branc a review Islamic ethics. is field (field research) using qualitative methods, and approaches used are economics sociology.The results this study indicate that Branch product, cost-price, promotion, communication if viewed ethics it accordance indicators unity, bal...