We examine the role of language choice in advertising to bilinguals in global markets. Our results reveal the existence of asymmetric language effects for multinational corporations (MNCs) versus local firms when operating in a foreign domain, such that the choice of advertising language affects advertising effectiveness for MNCs but not local companies. Also, different language formats (e.g., ...

The scope of this study is to identify contributions and limits of teaching-service integration between the School of Medicine of Marília and the Municipal Health Department of Marília for academia, for the health teams and for the community. The study involved cross-sectional research using a quantitative approach. A questionnaire with 20 affirmations structured around a Likert scale was appli...

Around the world, policymakers are obsessed with the competitiveness of their domestic companies and domestically based multinational corporations (MNCs). Such concerns frequently influence policy, especially tax policy. In this paper, I develop a theory of how taxes affect the international competitiveness of businesses. I then use that theory to evaluate basic tax policy decisions, such as th...

Administrative social influence is a principal tool for motivating employee behavior. The authors argue that the compliance of professional employees (e.g., doctors) with administrative social influence will depend on the degree to which these employees identify with their profession and organization. Professional employees were found to be most receptive to administrator social influence to ad...

professional attitudes of employees in organizations are associated with costumer perception to organization. these characteristics are consequences of positive image of the customers of society to organization. thus, employees’ skills, attitudes and behaviors are important in this field. high reputation of iran khodro company among people and its costumers always prompt many staffs to emerge p...