Successful new product development is crucial for firms’ competitive advantage. Despite various sophisticated methods and high investments, new products still face notoriously high failure rates. A very critical stage in new product development is product concept testing for the go/no-go decision in further product development. Since there is a high number of different product concepts to test,...

This study investigates software companies’ international software development approaches for world markets. It has been conducted by a) analyzing the resource-based theory and cooperation and network theories, b) reviewing the literature in the field of international software product development for world markets, c) performing a case analysis of a software startup company’s international soft...

A dynamic stochastic general equilibrium model with non-clearing labour markets and imperfect competition is estimated for 21 OECD countries. The model provides for parameters both for preferences and technology and for the degree of structural rigidities on labour and product markets. These parameters are matched with policy indicators, establishing a relation between the model-based employmen...

Introduction In the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations. In certain industries like the...