The proliferation of mobile electronic devices in the last few years has greatly expanded consumers’ media access choices. As with most major media, for print this important new distribution/consumption channel presents a variety of critical challenges and opportunities. Prominent among these challenges for print (and again for most other major media) is that of effectively monetizing their con...

The print medium serves as a major communication channel in organizations. One way to increase the richness of print media is by using augmented reality (AR) technologies. Because AR can provide a richer experience, it is likely that AR can make a viewer’s interaction with the print media more engaging. A more engaging communication in turn is likely to improve learning as well as other importa...

©AsiaPacific MediaEducator Issue No.11 July Dec. 2001 T paper discusses some fundamental assumptions about pluralism in the Australian print media. Pluralism, the number of print media outlets available to the public, and known as structural diversity, can be considered as one of two elements of media diversity. The other is the variety of views presented by those outlets, known as content dive...

It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their customers. With the advent of technology, marketers have identified latest advertising media options to reach out to target audience. But the conventional ways of print advertisemen...

Aims Despite an increased popularity of print and electronic media applications, there is a paucity of data reflecting doctors' opinions regarding efficient utilization of these resources for the betterment of public health. Hence, this study aimed to investigate the perception of physicians toward the effect of electronic and print media on the health status of patients. Setting and Design T...

In this paper we argue that the plain old “dumb” paper is overlooked as a platform for media. In addition to technology-centric innovations, such as smart paper, the pulp and paper industry should adapt a human-centric approach as well. By using our research on photo books as an example, we bring forth the qualities of paper media from a user-centric perspective. This perspective is critical in...