With the fast development of video and voice network applications, CDN (Content Distribution Networks) and P2P (Peer-to-Peer) content distribution technologies have gradually matured. How to effectively use Internet resources thus has attracted more and more attentions. For the study of resource pricing, a whole pricing strategy containing pricing models, mechanisms and methods covers all the r...

Extant research suggests that tacit collusion or the “golden rule” of refraining from aggressive pricing in jointly contested markets is an integral feature of the US airline industry. Our research revisits this past wisdom in the presence of airlines that pursue a distinctly different pricing strategy. Amongst airlines, Southwest and JetBlue largely practice an Everyday Low Price (EDLP) price-...

We study a dynamic pricing problem with finite inventory and parametric uncertainty on the demand distribution. Products are sold during selling seasons of finite length, and inventory that is unsold at the end of a selling season, perishes. The goal of the seller is to determine a pricing strategy that maximizes the expected revenue. Inference on the unknown parameters is made by maximum likel...

I this paper, we investigate the integrated information and pricing strategy for a seller who can take customer preorders before the release of a product. The preorder option enables the seller to sell a product at an early stage when consumers are less certain about their valuations. We find that the optimal pricing strategy may be highly dependent on the amount of information available at pre...

his paper examines the relationship between penetration pricing strategy and the performance of the SMEs in Kenya. The population for this study consisted of members of staff of selected SMEs in Kenya. Stratified random sampling was used in the study where members of staff from various SMEs were selected and issued with questionnaires. Primary data collection instrument that was used was questi...

Abstract   We extend the concept of dynamic pricing by integrating it with “overselling with opportunistic cancellation” option, within the framework of dynamic policy. Under this strategy, to sell a stock of perishable product (or capacity) two prices are offered to customers at any given time period. Customers are categorized as high-paying and low-paying ones. The seller deliberately oversel...

price is one of the four elements of marketing mix. one of the important decisions any business faces is select pricing strategies that can be effective in achieving company goals. pricing methods are generally divided into cost-based and value-based methods. considering that the marginal cost of information goods is zero, the pricing methods of these goods is value-based. in this study, mtn ir...

With effect of consumer factor considered, a model for dynamic pricing of perishable products is proposed. By this model, we obtained a property of the value function: marginal value is a decreasing function of the capacity and an increasing function of the consumer factor. Basing on this property, we proposed the following pricing strategy: according to the regions that the perishable products...