AIM To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. METHODS Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influ...

Emergence of Modern Political Marketing In November The US elections were thrown into chaos by the humble chad, a paper perforation on a punch operated ballot paper. The election campaign had cost a total of $3 billion (Washington Post, 6 November) the largest ever. Eventually George W, Bush emerged as the victor after various court rulings. He had been elected however more as a result of the e...

The story of the growth of emerging economies is about the growth of their marketing institutions. Marketing channels are the key marketing institution in enabling the flow of goods and services. However, marketing scholars typically rely on models and theories devised in the developed economies to study the marketing channels in emerging economies, and these include theories based on political...

The Internet is taking on an increasingly major role in political marketing and branding strategies. This is because of the use that the public itself is making of the Internet when taking part in the decisions made by their representatives and in the events of the environment they live in. These digital citizens have found in the Internet, particularly blogs, a new way of forming relationships...

This article examines the development of Slovenian competitive identity over the past twenty years through marketing and political perspective. An inception and evolution of a destination brand is considered. The coincidence between the release of Slovenian new brand identities and decisive political steps Slovenia undertook between 1990 and 2007 is analysed in order to show a mutual interdepen...

Analysis how to use Internet influence to the process of political communication, marketing and the management of public relations, what kind of online communication methods are used by political parties, and to assess satisfaction, means of communication and the services they provide to their party's voters (people) and other interest groups and whether social networks can affect the political...