AIMS To describe and compare the extent of exposure among youth and adults to antitobacco advertising funded by tobacco control agencies, and to smoking-related advertising from tobacco and pharmaceutical companies. DESIGN Archival records of television advertising exposures from Nielsen Media Research for the largest 75 media markets in the United States from 1999 to 2003. MEASUREMENTS Mea...

56 Pharmaceutical Technology DECEMBER 2004 Cynthia K. Brown is the head of analytical development in pharmaceutical product research and development at Eli Lilly and Company. Hitesh P. Chokshi, PhD, is a research director in pharmaceutical and analytical R&D at Hoffmann-La Roche Inc. Beverly Nickerson, PhD, is an associate research fellow in analytical research and development at Pfizer Inc., E...

In this paper, we describe the evaluation of a real-world awareness (RWA) prototype designed to help managers perform environmental scanning in the pharmaceutical industry. RWA in the pharmaceutical industry consists of not only the tracking and tracing of drugs but also of pattern recognition for relevant events – both internal and external to the company which can affect a company’s drug rese...

The costs of developing the types of new drugs that have been pursued by traditional pharmaceutical firms have been estimated in a number of studies. However, similar analyses have not been published on the costs of developing the types of molecules on which biotech firms have focused. This study represents a first attempt to get a sense for the magnitude of the R&D costs associated with the di...