The current paper studies the influence of various factors on customer loyalty. The main hypothesis of the study insists that the list of most important factors affecting loyalty is dependant on the level of loyalty of costumers. LOGIT method was used for testing the hypotheses on the sample of survey data about 1000 private customers of the biggest telecommunication company in Estonia. The res...

This study tested the structural equation model between harmonious tourism environment perception and tourists’ loyalty. In this paper, a model is erected to indicate the relationship between harmonious tourism environment perception and tourists’ loyalty. With 377 valid questionnaires from 8 mountain-type world cultural heritage sites in China, the author tested the model by SPSS and AMOS. It ...

This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data was then used to test models of e-store service quality and estore customer loyalty and to assess th...

B loyalty and the more modern topics of computing customer lifetime value and structuring loyalty programs remain the focal point for a remarkable number of research articles. At first, this research appears consistent with firm practices. However, close scrutiny reveals disaffirming evidence. Many current so-called loyalty programs appear unrelated to the cultivation of customer brand loyalty ...

A R T I C L E I N F O Strategy, Marketing, Loyalty, Customer, Bajapuik Savings & BPR Gunung Pangilun. Received 20 April 2011 Received in revised form 23 April 2011 Accepted 24 April 2011 Available online 26 April 2011 This study attempts to look and see if the marketing strategy of product, price, and location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunu...

A widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994) that depicts loyalty as a two-dimensional construct involving relative attitude and repeat patronage. However, while Dick and Basu conceptualise the loyalty construct, they do not operationalise it or provide empirical evidence of its predictive ability. This paper reports a test of the predictive ability ...

This research explored a conceptual framework incorporating interrelationships among corporate social responsibility (CSR), corporate ability (CA), corporate reputation (CR), and CSR-related transparency on customer loyalty within the hotel context. In this study, we also analyzed consumers' propensity to support CSR initiatives through the socio-demographic indicator of gender. We used indepen...

Companies all over the world are trying to become better places to work because they realise that it is essential for their survival. A work environment supportive of trust and good employee relations at all levels clearly brings the best performance out of the employees which in turn benefits the organisation as a whole. Employees who are committed to their work will exhibit higher productivit...

We investigated the moral stereotypes political liberals and conservatives have of themselves and each other. In reality, liberals endorse the individual-focused moral concerns of compassion and fairness more than conservatives do, and conservatives endorse the group-focused moral concerns of ingroup loyalty, respect for authorities and traditions, and physical/spiritual purity more than libera...

To be successful, organizations must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. Customer satisfaction is important because many researches have shown that customer satisfaction has a positive effect on an organisation’s profitability. Du...