The present study examined the effects of using English in products advertisements published in magazines in Iran on their Persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. Respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

Classified advertisements are an important revenue source for newspaper publishers and they constitute a large share of noneditorial content, highly valued by readers. By matching supply and demand in the corresponding markets for goods and services, publishers of classified advertisements serve as information brokers increasing transparency and driving market clearance. These days specific onl...

the present study examined the effects of using english in products advertisements published in magazines in iran on their persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

Advertisements in all the forms whether print, Electronic or Social media is an important part of our contemporary modern life. We encounter many advertisements frequently a single day. The fact that general public too much influenced by verbal and visual Advertisements. employment Rhetoric significant study which can assist advertiser drawing appealing features called Rhetoric. as it brings fo...

Increased exposure to cigarette advertisements is associated with increases in adolescent smoking but the reasons for this association are not well established. This study evaluated whether self-concept development (operationalized as level of self-conflict) and identifying with the models used in cigarette print advertising contributed to smoking intentions among adolescents. Ninety-five adole...

The researchers collected a data set of consumer-directed print advertisements for antidepressant medications from three female-directed magazines, three male-directed magazines, and four common readership magazines published between 1997 and 2003. They evaluated these data for advertising techniques that enable drug advertisements to function as agents of medicalization. The investigators disc...

This is a historical and social study about the symbolic effect of medication advertisements presented by women using object representations used by nurses, featured on Fon-Fon Magazine, which describes the medication advertisements featured on Fon-Fon Magazine; analyzes the object representations of the nurse image present in the referred advertisements and discusses on the symbolic effect of ...