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105 This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any of Helsinki University of Technology's products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resa...

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This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any named products or services. Internal or personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution must be obtained...

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M-advertising is emerging as a new channel of marketing communication The present research study revealed that if advertising messages are sent to the mobile phones of the m-users after getting their permission their attitude would turn positive towards the mobileadvertising. M-users would like to receive the advertising message on their personal devices like mobiles phones if those messages ar...

Copyright © 2002 Institute of Electrical and Electronics Engineers. Reprinted, with permission, from the May-June 2002 issue of IEEE Internet Computing. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any products or services. Internal or personal use of this material is permitted. However, permission to reprint...

Copyright © 2003 Institute of Electrical and Electronics Engineers. Reprinted, with permission, from the May-June 2003 issue of IEEE Internet Computing. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any products or services. Internal or personal use of this material is permitted. However, permission to reprint...

Copyright © 2002 Institute of Electrical and Electronics Engineers. Reprinted, with permission, from the Sep-Oct 2002 issue of IEEE Internet Computing. This material is posted here with permission of the IEEE. Such permission of the IEEE does not in any way imply IEEE endorsement of any products or services. Internal or personal use of this material is permitted. However, permission to reprint/...

A wide variety of smartphone applications today rely on third-party advertising services, which provide libraries that are linked into the hosting application. This situation is undesirable for both the application author and the advertiser. Advertising libraries require their own permissions, resulting in additional permission requests to users. Likewise, a malicious application could simulate...