a r t i c l e i n f o Keywords: Opinion leader Electronic word-of-mouth Online user reviews Marketing communication It has become increasingly important for companies to utilize electronic word of mouth (eWOM) in their marketing campaigns for desired product sales. Identifying key eWOM disseminators among consumers is a challenge for companies. WOM is an interpersonal communication in which a s...

OBJECTIVE : The purpose of this study was to examine how nursing is viewed by the nation's decision makers and opinion leaders. BACKGROUND : Nurses comprise the largest subgroup of the health and healthcare workforce. The public recognizes nurses' contributions, consistently ranking them highest in honesty and ethics. Yet, significant barriers remain in nurses achieving substantial leadership...

This research used four approaches to identify opinion leaders in two networks in an Egyptian Village. One approach was used for identifying single opinion leaders (network centrality measures), and three approaches were used to identify sets of key players (group centrality, network efficiency, and KPP-Pos & KPP-Neg). Social network analysis software (UCINET 6) was used for individual & group ...

Opinion Leaders (OL) 150 opinion leaders identified through SOLnet and 50 randomly chosen community mobilizers. Males and females. Not receiving study compensation. Community opinion leaders in three Rakai District community clusters who were identified through a separate sociometric survey (SOLnet study) and/or selected based on their local council leadership status. a. Formerly Community HIV ...

This paper studies the evolution of the distribution of opinions in a population of individuals in which there exist two distinct subgroups of highlycommitted, well-connected opinion leaders endowed with a strong convincing power. Each individual, located at a vertex of a directed graph, is characterized by her name, the list of people she is interacting with, her level of awareness, and her op...

in this paper, considering the importance of opinion leadership and use of social networks for marketing, over 90 articles are studied and a comprehensive review of different studies in this area has been done. studies show that different titles such as opinion leader, influential people, market maven and key player are used to refer to influential groups in social networks. notwithstanding the...

A well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise this power by influencing their followers choice of action. We study a two-action model for a society with opinion leaders. We assume that each member of ...

Public opinion emergencies have important effect on social activities. Recognition of special communities like opinion leaders can contribute to a comprehensive understanding of the development trend of public opinion. In this paper, a network opinion leader recognition method based on relational data was put forward, and an opinion leader recognition system integrating public opinion data acqu...