Customers in electronic commerce (e-commerce) are shifting more and more from content consumers to content producers. Social media features (like customer reviews) allow and encourage user interaction in online stores. An interesting question is, which social media features are actually provided by online stores to support user interaction. We contribute knowledge to this question, by studying ...

In this research, we investigate how television advertising drives online word-of-mouth (WOM). We first explore if television advertising (1) affects online WOM about the brand advertised and (2) associates with changes in online WOM about the program in which the advertisement airs. We further examine if the media context in which the advertisement appears – the television program – impacts th...

As 72% of online adults are using social media, it is vital for health professions schools and institutions to understand and adapt to the online needs of health professions students (HPS). This research was designed to examine how HPS are utilizing the Internet and online activity, specifically focusing on social media, and to determine HPS’ motivations for using social media. In 2012, 4,370 h...

Dakwah through electronic media is more effective because it has a wider reach than print and interesting pictures sound. even developed when social appears its can appear at any time for 24 hours. The purpose of this qualitative study using the literature method to describe how da'wah increasingly widespread in digital era. results obtained include that guidelines broadcasting behavior should ...

Abstract This work investigates the ability to classify misinformation in online social media networks a manner that avoids need for ground truth labels. Rather than approach classification problem as task humans or machine learning algorithms, this leverages user–user and user–media (i.e.,media likes) interactions infer type of information (fake vs. authentic) being spread, without needing kno...