portraying women in the media is one of the main social and cultural issues especially on television. television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. the main goal of this paper is to examine women’s readings of gender roles representation in iranian television commercials from ...

PURPOSE To determine what kind of violence-related behavior or opinion is directly related to excessive media use among adolescents in Switzerland. METHODS A national representative sample of 4222 schoolchildren (7th- and 8th-graders; mean age 13.9 years) answered questions on the frequency of television-viewing, electronic game-playing, feeling unsafe at school, bullying others, hitting othe...

This study examined media exposure as an explanatory factor for individual and cross-national differences in self-assessed general health. In studying media exposure, traditional media (television, radio, and newspapers) and contemporary media (internet) were separately considered. Aside from hypotheses about the relation between media exposure and general health, we also tested hypotheses rega...

BACKGROUND Marketing is increasingly recognized as a potentially important contributor to youth drinking, yet few studies have examined the relationship between advertising exposure and alcohol consumption among underage youth at the brand level. OBJECTIVES To examine the relationship between brand-specific exposure to alcohol advertising among underage youth and the consumption prevalence of...

The effects of agenda setting and priming are well established in regards to the news media. Considerably less attention has been paid to these phenomena in entertainment media, in spite of the fact that entertainment media make up a much larger portion of television programming. This paper argues that agenda-setting and priming effects generalize to entertainment media. It develops a theory of...

Gisela Telis was recognized for making her mark ? online, on the radio and on television ? as a content producer for Arizona Public Media [4]. Telis has received Emmy Awards for her work bringing attention to mental health issues. In her nomination letter, Jack Gibson, director and general manager of Arizona Public Media, wrote that Telis' work "exemplifies the best and most meaningful aspects ...

To reduce prehospital delay for stroke victims in China is very critical and urgent as it is one of the major factors for the highest mortality and disability rate in China.1-3 Our proposal to use Stroke 1-2-0 strategy for rapid stroke recognition and response is very timely. Immediately after the online publication of Stroke 1-2-0 in Lancet Neurology4, the Chinese Stroke Association (CSA) endo...

This study used the concepts of comparison credibility and magnitude credibility to assess perceived news media credibility in China. It also investigated which sources people trusted more when they encountered conflicting reports regarding different kinds of stories including entertainment news, disaster news and political news. A random sample from three major metropolises (n = 1,844) were te...

In Indonesia, national broadcasting in the 21st century has been characterized by increasing Muslim normativity across the spectrum of commercial programming, along with sectarian clashes that have further marginalized religious minorities. This article investigates the case of a small, regional television station in one of the country’s Christian-majority provinces to explore the ways that suc...

During March 4-June 23, 2013, CDC conducted its second annual national paid-media tobacco education campaign encouraging adult smokers to quit. These campaigns, called Tips from Former Smokers (Tips), feature true stories of former smokers living with serious smoking-related diseases. To assess the immediate impact of the 2013 Tips campaign, CDC analyzed the weekly numbers of calls to the natio...