despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. we highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. we also highlight five key areas for future research: branded drug websi...

OBJECTIVES To examine trends in the lifetime and past-year prevalence of medical use, diversion, and nonmedical use of four prescription medication classes (i.e., sedative/anxiety, opioid, sleeping, and stimulant) among college students between 2003 and 2013; and to identify demographic and background characteristics associated with trends in past-year nonmedical use of prescription medications...

kim’s overview of food and drug administration (fda) regulatory actions from 2005 to 2014 is a comprehensive analysis of the us regulatory experience with online direct-to-consumer advertising (dtca) of prescription medicines. this experience is of relevance internationally as online dtca reaches the english-speaking public globally, despite the illegality of dtca in most countries. the most co...

OBJECTIVE To evaluate the frequency of oral antihypertensive medication preceding the increase in blood pressure in patients in a university hospital, the drug of choice, and the maintained use of antihypertensive medication. METHODS Data from January to June 1997 from the University Hospital Professor Edgard Santos Pharmacy concerning the prescriptions of all inpatients were used. Variables ...

OBJECTIVES Inappropriate prescription medication use can have significant consequences. Although it is suspected that Aboriginal populations within Canada have high rates of inappropriate use, published information is lacking. To better understand this issue, we studied an Aboriginal population seeking addiction treatment. METHODS We surveyed Aboriginal clients who accessed addiction treatmen...

purpose: to evaluate the incidence of medication error in patients who underwent intraocular surgery based on different methods of drug instruction (hand-written versus orally explained) at labbafinejad medical center. methods: during a 6-month period, we evaluated 204 postoperative patients who underwent cataract or glaucoma surgery. patients were randomly assigned to two groups; in group i, p...

OBJECTIVE This study explored patient recall of clinician presentation of information about prescription medication, looking specifically for communication patterns and differences by patient individual characteristics and by medication availability type. METHODS A cross sectional survey collected information about 216 patients' perceptions of clinician presentations of medication information...

introduction: paper-based prescription orders, commonly having numerous medication errors, can increase adverse drug events (ades) and threaten the patient’s safety. computerized physician order entry (cpoe), as an appropriate alternative, can significantly reduce medication errors. this study aimed to investigate the effects of well-designed cpoe in reducing medication errors and ades. method:...

BACKGROUND In 2006, the National Inpatient Medication Chart (NIMC) was introduced as a uniform medication chart in Australian public hospitals with the aim of reducing prescription error. PURPOSE The rate of regular medication prescription error in the NIMC was assessed. METHODS Data was collected using the NIMC Audit Tool and analyzed with respect to causes of error per medication prescrip...