The article is devoted to study of storytelling models in media communication the context globalization and postmodernism information space. This interest because recently as a special type has become an object research science. Advertising modified, turning into art brand-image. In this article, specifics are analysed, its definition provided, functions types pointed out. authors also consider...

social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. hyper-informed consumers are the results of online communication provided by social media. these consumers have been empowered by web 2.0 technologies to have online communication, which drives value for the companies in new product development. trust is one the va...

introduction: the media is so important in today’s life which addressing the issue of health without considering the role of the media is impossible. hence understanding the factors related to the use of the media medical programs by the audience, considering the communication capacity and establishing a scientific basis for the use of the media can help the health organizations to be more effe...

The article analyses Tinkoff’s bank communication strategies in social networks. These platforms are a promising avenue for advertising and promotion the context of rapid development information technology. Meanwhile we can talk about transitions companies to networks promote their products. There is an increasing focus on content marketing blogging new media. study aims show which formats choo...