This study was conducted in 2016 with the aim of studying the mediating role of quality services in the relationship between state marketing and customer satisfaction. The population of this study includes all staff and customers of Melli Bank of Shiraz; that among these, 150 people were selected by simple random sampling method. Reliability was confirmed by Cronbach's alpha and composite relia...

  In today’s extremely competitive markets it is crucial for companies to strategically position their brands, products and services relative to their competitors. With the emerging trend in internationalization of companies especially SME’s and the growing use of the Internet with this regard, great amount of attention has been turned to effective involvement of the Internet channel in the mar...

Entrepreneurship education (EPE) plays a vital role to enhance employment creation and reduce poverty. Marketing audit is a main tool for evaluating and improving the marketing performance in a manufacturing or service sector. Despite the vast amount of literature which emphasizes entrepreneurship education, no empirical studies address the marketing audit model for EPE in the higher education ...

The power of word-of-mouth is all omnipresent, but with the advent and proliferation social media its speed spreading word, it’s more significant than ever before. Online influencer marketing bringing fashion brands customers specifically to millennials – closer Personality content are what influencers provide prospective a brand. Having created their online niche follower base these often prob...

Digital marketing is a very important position in line with the ever-advancing technology and changing customer demands needs. Due to increase studies on digital recent years, this study has been carried out order present relevant literature researchers together. In study, field of examined. This which examines marketing, offers quantitative-based approach current trends marketing. The paper us...

The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework is essential for marketing strategists to determine the most appropriate marketing strategy in an eff...

Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to ev...

The strategic role of the consumer in the Internet economy clearly reshapes the meaning of marketing concept leading to separate the traditional marketing from the marketing in Electronic Retailing. The active involvement of the consumer in the shopping process could be utilized by the marketers so as to design new products and develop product and marketing strategies. Marketers, enabled by the...