نتایج جستجو برای: marketing innovation is directly related to sustainable competitive advantage

تعداد نتایج: 11613479  

Journal: :International Journal of Human Resource Studies 2021

Purpose: This study examines the role of intellectual capital (including human capital, structural capital and relational capital) in creating a sustainable competitive advantage in the public libraries of Khuzestan. Methodology:  This is a descriptive research which aims to provide an explanation for the relationship between intellectual capital and competitive advantage. The sample community...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه گیلان - دانشکده علوم انسانی 1391

this research is a study on indicators of listening instruction in iranian english as a foreign language (efl) curriculum at guidance school and high school educational levels. this thesis aims at determining: a) the indicators of listening instruction at guidance school and high school efl curriculum. b) the indicators of listening instruction in irans guidance school and high school efl curri...

Trying to improve the performance is the goal of all organizations including customers, personnel and share-holders. Another point is that the competitive advantage yesterday does not guarantee survival tomorrow. Therefore, in today’s ever-changing competitive markets, enterprises need to change their strategies and policies in order to survive. In fact, today, innovation is considered as a com...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1389

the poor orientation of the restaurants toward the information technology has yet many unsolved issues in regards to the customers. one of these problems which lead the appeal list of later, and have a negative impact on the prestige of the restaurant is the case when the later does not respond on time to the customers’ needs, and which causes their dissatisfaction. this issue is really sensiti...

2009
Johnnie Walker

 Strategic planning aims to harness a company’s core competencies to capitalise on identified environmental opportunities and minimise or avoid environmental threats.  As marketing managers bridge the gap between company, customers, competitors and channels of distribution, they not only manage their marketing strategies, but also tend to be highly influential in business and corporate strate...

Journal: :مدیریت بازرگانی 0
نجمه راموز دکترای مدیریت بازاریابی، دانشگاه تربیت مدرس، تهران، ایران اصغر مشبکی دانشیار مدیریت دانشگاه تربیت مدرس تهران، دانشگاه تربیت مدرس، تهران، ایران پرویز احمدی استادیار مدیریت دانشگاه تربیت مدرس تهران، دانشگاه تربیت مدرس، تهران، ایران سیدحمید خداداد حسینی دانشیار مدیریت دانشگاه تربیت مدرس تهران، دانشگاه تربیت مدرس، تهران، ایران

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...

Journal: :پژوهشنامه مدیریت تحول 0
محمد محمودی میمند آمنه کیارزم

intellectual capital is known as a key strategic asset for organizational performance and innovative solutions; and its management is critical for maintaining competitive advantage. this paper analyzes the relationship between intellectual capital, competitive advantage and innovation drivers in 8 factories in rubber and plastics industry. to assess these factors, the views of 246 managers and ...

Journal: :مدیریت بازرگانی 0
علی صفری استادیار گروه مدیریت دانشگاه اصفهان، اصفهان، ایران راضیه قره باشلونی کارشناس ارشد مدیریت بازرگانی دانشگاه اصفهان، اصفهان، ایران

the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...

خلقی, ایمان, نعمتی, محمدعلی, همتی, مریم,

The development of agility capabilities, accountability, and rapid adaptation to environmental changes are considered to be instruments for achieving a competitive advantage. Strategic agility is a developed type of agility which, besides rapid accountability, pays specific attention to the strategic aspect and to the prediction of changes in the urban environment before they occur. Most studie...

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