The article presents a new concept in integrated marketing information system. The concept is conformable to the possibilities of some new information and communication technologies, standards and protocols. The basic tasks of the Marketing Information System are contingent upon what the integrated system is made of. What is offered here is the integration of the data and the information system...

this study was conducted based on primary data collected using a questionnaire. a total of 90 respondents among farmers associations were interviewed in kano state of nigeria. therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...

abstract the main aim of the paper is to determine the marketing efficiency of poultry industry in karaj. in this research the marketing margin and the marketing efficiency of poultry market in different level of the market in karaj was calculated. the results showed that slaughter houses gain the main part of marketing margin and marking profit. the share of slaughter house was more that 50 pe...

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

This study was conducted based on primary data collected using a questionnaire. A total of 90 respondents among farmers associations were interviewed in Kano state of Nigeria. Therefore, double stage stratified and purposive simple random sampling technique was used to select 30 respondents in each of three (3) farmers associations, one from each of the three (3) agricultural zones of the state...

Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information quality on the successful implementation of relationship marketing by assessing the mediating role of salespeople's relational competency. The...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...