This paper introduces gain-cost classi…cation matrix for targeting customer groups. A real life application was realized on a customer database of CCF Bank containing more than 400,000 instances. Results shows that scoring is almost insensitive to di¤erent cost-gain hypothesis; on the other hand, the optimal targeted group size and the expected global bene…t rely to cost-gain hypothesis. Keywor...

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer's lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over th...

BACKGROUND Research findings are of little benefit to patients or society if they do not reach the audience they are intended to influence. A dissemination strategy is needed to target new findings at its user group and encourage a process of consideration and adoption or rejection. AIM To evaluate the effectiveness and cost-effectiveness of different marketing strategies for the disseminatio...

in this research the activity of 75 producers, 55 wholesalers and 55 retailers, citrus market of jahrom county was investigated. the results indicated that margin of wholesale, retail and total margin of citrus in this county was 1461.1, 1480.3, and 2941.4 rs respectively. share of producer from marginal price was estimated to be 57.9 percent and share of wholesaler was more than retailer. in t...

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer’s lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over th...

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...

Mobile marketing also known as wireless marketing is a model of advertising that targets users of handheld mobile instruments like cell phones and Personal Digital Assistants (PDAs). Mobile or SMS Marketing allows direct communication with the consumers, targeted audience and potential market of the company with much ease and in less time. [1] (Haghirian, 2001). SMS marketing can be more cost e...

P roduct, price, place, and promotion. Every business-school academic will tell you those four "Ps" represent the essence of marketing. But after 28 years as a healthcare strategy, marketing, and public relations professional, and after countless frequent flyer miles earned consulting across the country on the topic, I'd like to add a few more "Ps." These are people, passion, persuasion, perfor...