Large quantities of fresh produce can be grown in the Highlands provinces of Papua New Guinea, and this produce is then marketed to a range of markets, including the coastal cities of Port Moresby and Lae. However, it is often argued that the marketing system performs poorly, and various reasons for this are cited. In this paper, the results of a study on the marketing of smallholder produce or...

Rice production in most of Asian countries has been increased more rapidly than population and this has been led to increase in supply and proportionately decrease in the real price of rice in world and domestic markets. Furthermore, together with growth in production and national gross income of the country per-capita income has been increased and also demand for rice at national and internati...

Marketing scholars have recently started to address markets as constructed, socio-material orders rather than taking them as naturalised entities. This approach contrasts with traditional economic sociology which focuses on markets as purely social structures. However, within marketing, the study of market-shaping efforts has hitherto focused almost exclusively on the supply side and the role o...

W investigate differences in the dynamics of marketing decisions across geographic markets empirically. We begin with a linear-quadratic game involving forward-looking firms competing on prices and advertising. Based on the corresponding Markov perfect equilibrium, we propose estimable econometric equations for demand and marketing policy. Our model allows us to measure empirically the strategi...

a r t i c l e i n f o Keywords: Sustainability Green marketing Green supply chain Industrial marketing Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply ch...

The authors gratefully acknowledge without any implication helpful comments and suggestions provided by Warren E. Johnston, Alex F. McCalla, Daniel Sumner, and Colin Carter and support provided by the Giannini Foundation. The scope of marketing as defi ned in this study includes work related to the markets for farm commodities, marketing institutions, and the individual and collective actions o...

Tanzania is among the many African countries that have engaged in agricultural liberalisation since the mid-1980s, in the hope that reforms which introduce price incentives and efficient marketing will encourage producers to respond. This paper assesses that claim by examining the supply response of agricultural output in Tanzania. Our estimates suggest that agricultural supply response is quit...

Over the past 20 years the marketing of African fresh vegetables in the UK has become dominated by large retailers that have adopted competitive strategies based on quality, year-round supply and product differentiation. This has led to a dramatic change in marketing channels, from wholesale markets to tightly-knit supply chains. Global value chain analysis is used to explain why the various st...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

THE CASE FOR COLLECTIVE ACTION IN SMALLHOLDER MARKETING Issues concerning farmers with small land holdings figure prominently in global discussions about poverty reduction, as the majority of the world’s poor belong to such households. Most of these households are linked to the market in one way or another. Thus, the opportunity for smallholders to raise their incomes from agricultural producti...