paying attention to finance and financial marketing tools could significantly contribute to resolution of financial problems of the firms and avoid their bankruptcy. following the review of previous works in the field of marketing and its application in financing, as well as conducting semi-structured interviews, firstly marketing elements for financing were identified and then marketing strate...

Problem definition: We seek to provide an interpretable framework for segmenting users in a population personalized decision making. Methodology/results: propose general methodology, market segmentation trees (MSTs), learning segmentations explicitly driven by identifying differences user response patterns. To demonstrate the versatility of our we design two new specialized MST algorithms: (i) ...

the purpose of this research was market segmentation of sport tourism in iran for foreign tourists and modeling a target market. a questionnaire including 53 items was developed by researchers. the validity and reliability of the questionnaire were examined and approved (?=0.93). it was distributed among 710 international participants from 35 countries attending fajr international sports event ...