data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

Market segmentation is a core marketing concept that is conceptually simple to define and understand, but inherently a multi‐criteria problem that is hard to measure and computationally difficult in many aspects. This paper reviews the development of market segmentation techniques and identifies the computational issues of the applications of market segmentation. A multidimensional unified fram...

Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that, to achieve competitive advantage and, thereby, superior financial performance, firms should (1) identify segments of demand, (2) target specific segments, and (3) develop specific marketing “mixes” for each targeted market segment. However, understanding the competitive circumstance in ...

We propose a new, valuation-based measure of world equity market segmentation. While we observe decreased levels of segmentation in many countries, the level of segmentation remains significant in emerging markets. We characterize the factors that account for variation in market segmentation both through time as well as across countries. Both a country’s regulation with respect to foreign capit...

Market segmentation is regarded as one of the core elements of marketing , and one that is relevant and important to the pharmaceuticals and medical sector. Yet, within the literature, there are few studies of segmentation evident, and the segmentation of consumer markets for cosmetic medical procedures is an issue yet to be addressed; indeed, this has only become relevant in recent years with ...