Existing literature on the continued use and loyalty for social networking sites (SNSs) has mostly employed traditional information systems (IS) models (e.g., expectation–confirmation model of IS continuance) and has largely focused on individual difference factors (e.g., motivations and beliefs). Consequently, our understanding of the factors influencing users’ continuance intention and loyalt...

this study used the partial least squares (pls) approach to examine the effect of corporate reputation on the customer loyalty of the food and beverages industry in nigeria. the data for this study were collected from the customers in kano state nigeria. out of 250 distributed questionnaires, 212 usable questionnaires were returned. before examining the effect of corporate reputation on the cus...

Objective: This study aimed to determine the relationship between nurses’ perceptions of emotional labor, organizational loyalty, and their turnover intention.
 Methods: was conducted in a private hospital Ankara two hundred seven nurses participated. Correlation analysis used relationships variables. Multiple linear regression measure effect labor loyalty on intention. The data were obtai...

Along with the e-commerce development, relationship between customers and vendors in e-retail market arouses researchers’ attention. The technology explosion, particularly in the area of knowledge management, makes track of customer behaviour possible. Much research has been done on trust and satisfaction in e-commerce, but little studies integrate confirmation of expectation and sense of belon...

Despite their efforts to choose the best of all available solutions, maximizers seem to be more inclined than satisficers to regret their choices and to experience post-decisional dissonance. Maximizers may therefore be expected to change their decisions more frequently and hence exhibit lower customer loyalty to providers of products and services compared to satisficers. Findings from the stud...

Recently, studies of B2C e-commerce have used intention theory to understand the role of trust of Internet transactions but most have investigated only a component of e-commerce (e.g., initial adoption or continuance) and neglected the role of good relations with the consumer in ensuring a successful sustained relationship. Therefore, a model that went beyond intention and included key relation...

Purpose: The objective of this study was to investigate the factors Social Media on Consumer Perception and Purchase Intention towards Brand Loyalty. Theoretical framework: A recent trend media has affected customers in various way. This a conceptual paper explore that there is relationship consumer perception purchase intention as mediating variable brand loyally. comprehensive literature surv...

Social network services (SNS) have simplified social interactions between users. However, some SNS attract many users in the early stages, but suffer from turn over later. SNS of practice should aim to retain its existing users and attract potential users by providing superior customer value which leads to greater satisfaction and loyalty. This empirical study applied SEM to explain the impacts...

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria. The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned. Before examining the effect of corporate reputation on the cus...