Abstract Using rhetorical figures in specialized languages like the language of newspaper headlines is common. The present study attempted to conduct a contrastive analysis of the English and Persian sport newspaper headlines related to the 2014 FIFA World Cup. Toward this end, a corpus consisting of 400 English and 400 Persian headlines published during 12th of June to 13th of July, 2014 was c...

Past research is not clear on the process by which rhetorical questions influence persuasion (i.e., increased focus on message arguments vs. on the persuasion agent). Based on recent theories of persuasion knowledge and rhetorical figures in advertising, our model delineates conditions under which rhetoricals are likely to enhance argument elaboration (low salience of the rhetorical) and those ...

Abstract Using rhetorical figures in specialized languages like the language of newspaper headlines is common. The present study attempted to conduct a contrastive analysis of the English and Persian sport newspaper headlines related to the 2014 FIFA World Cup. Toward this end, a corpus consisting of 400 English and 400 Persian headlines published during 12th of June to 13th of July, 2014 was c...

The notion of communicative competence has been deemed fuzzy in communication studies. This fuzziness has led to tensions among engineers across tenures in interpreting what constitutes communicative competence. The study seeks to investigate novice and professional engineers’ understanding of the said notion in terms of two main elements of communicative competence: linguistic and rhetorical c...

Rhetorical figures appear frequently in the headlines of magazine ads. This paper examines the effect of repetition on ads containing two types of rhetorical figures: easyto-understand rhymes and challenging puns. The findings indicate that high levels of repetition may not be necessary when ad headlines contain such rhetorical figures, even under conditions where subjects are not directed to p...

abstract using rhetorical figures in specialized languages like the language of newspaper headlines is common. the present study attempted to conduct a contrastive analysis of the english and persian sport newspaper headlines related to the 2014 fifa world cup. toward this end, a corpus consisting of 400 english and 400 persian headlines published during 12th of june to 13th of july, 2014 was c...

Our paper describes the Rhetorical Figure Ontology Project, a multidisciplinary research project that is presently working towards the development of a comprehensive database of rhetorical figures, an associated wiki, and, ultimately, an ontology of rhetorical figures. The database and wiki project provide the dataset and space for the conceptual development, respectively, to create an ontology...