There’s a lot missing from the speech of a typical two-year-old. This in itself is of no great interest to the linguist—after all, there are lots of other things that two-year-olds aren’t that great at. What makes the two-year-old more interesting to the linguist is that there are striking regularities in what gets missed out where. This paper takes a cross-linguistic look at regularities of om...

Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. This research focuses on rhetorical figures’ function of enhancing audienc...