A new product launch is a popular strategy for companies to promote products, publicize brand image, and connect with customers. It conforms the four stages of AIDA model: awareness, interest, desire action. To introduce presentation speech conveys plethora interpersonal meanings. Based on model, this thesis analyzes meaning Apple’s current CEO Tim Cook’s speeches during launches through mood, ...

This paper describes a resource-rich toolkit that assists EFL writers take a discoverybased approach to writing accurate and fluent English. The system helps learners identify lexico-grammatical errors by matching patterns gleaned from a very large corpus of learners’ texts. Users are guided to appropriate language patterns as they write and revise through online declarative and procedural reso...

This paper presents a multilingual Natural Language Generation system that produces technical instruction texts in Bulgarian, Czech and Russian. It generates several types of texts, common for software manuals, in two styles. We illustrate the system’s functionality with examples of its input and output behaviour. We discuss the criteria and procedures adopted for evaluating the system and summ...

This paper presents amultilingual Natural Language Generati on system that produces technical instruction texts in Bulgari an, Czech and Russian. It generates everal types of texts, common fo r software manuals, in two styles. We illustrate the sy stem’s functionality with examples of its input and output behaviour. We discuss the criteria nd procedures adopted for evaluating the syst em and su...

The article under consideration focuses on neologisms which abound in the fashion industry discourse. An enormous number of new words this are a compelling interest to linguists, though, paradoxically, these lexemes appear be practically unknown scholars. As rule, industry, especially blends, cause challenges translation. Hence, author’s main objective was reveal structural and semantic feature...

We describe a formal framework for interpretation of words and compounds in a discourse context which integrates a symbolic lexicon/grammar, word-sense probabilities, and a pragmatic component. The approach is motivated by the need to handle productive word use. In this paper, we concentrate on compound nominals. We discuss the inadequacies of approaches which consider compound interpretation a...