The aesthetic aspects of products have become crucial factors in achieving higher consumer satisfaction. This study deals with evaluation of commercial products according to the Kansei, which is an individual subjective impression reflecting the aesthetic appeal of products. To do so, we have proposed a three-phase group nonadditive multiattribute Kansei evaluation model. Particularly, a novel ...

When did the modern human appear? Was it sudden or gradual? These are getting the most important theme not only in Archaeology, but in the evolution of human mind. The important thing in judging when humans evolved into modern humans is when humans obtained the modern human mind. However, thus far, the evolution of the modern human mind has been discussed mainly from archaeological, anthropolog...

This study proposes a model which shows the importance of Kansei Engineering (KE) methodology in supporting design robust services. The KE is enhanced by Kansei-based mining process, SERVQUAL, and Kano categorization order to conceptualize service development. Due complexity contextual based, words as emotion representative are usually formed fuzzy abstract terms. It may lead ambiguous unclear ...

The aim of this paper is to develop an optimum design method for roof shapes that satisfy both aesthetic and dynamic conditions by using the rough sets theory. This optimum system consists of the KANSEI evaluation system and the shape evaluation system. In the KANSEI evaluation system, the KANSEI questionnaire system is executed first, and the obtained KANSEI evaluation values are used as KANSE...

In recent years, design has improved with development of manufacturing techniques. Only products that satisfy the consumer survive. Karino [1] has suggested the 3 types of quality based on relationship with physical fulfillment and individual satisfaction of designed objects; 1) Must-be quality, 2) One-dimensional quality, such as usability and operability and 3) Attractive quality, such as ple...

Kansei Engineering was founded by M. Nagamachi at Hiroshima University about 30 years ago and it is a powerful ergonomic consumer-oriented technology for a new product development. Kansei is a Japanese of psychological feeling or image which a consumer will have in mind when purchasing some thing. For instance, the customer has such kinds of kansei of “speedy, easy control and good styling” for...

This paper gives a historical review of Kansei-based media technologies in Japan. Kansei is a Japanese word, the meaning of which covers sensibility, sentiment, emotion, and feeling. Kansei research started in the field of music, because music is the most acceptable of the arts to computer science. In the 1990s, the applications of Kansei machine vision became widespread in many industrial fiel...

The global aim of Kansei design studies is to bring Kansei related aspects to design methods and means, ultimately targeting the improvement of design outputs. The motivation of such target is to improve the relationship between an individual (the user) and her/his environment (whether it is physical or social one). This can be done by understanding and evaluating better designers and users’ Ka...