Product-service system (PSS) design focuses on customer value and satisfaction more than traditional product or service design, and pays much attention to making improvement strategies due to the immaturity of engineering design methodology. Customer satisfaction evaluation attracts PSS providers’ attentions in supporting PSS design. Importance–performance analysis (IPA) as an effective custome...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...

Understanding customer needs is of great significance to enhance service quality and competitive advantage. However, for the tourism industry, it still unclear how mine improvement strategies from tourist-generated online reviews. This paper aims develop a data-driven approach conduct fine-grained dimension analysis satisfaction with services. First, this uses Latent Dirichlet Allocation explor...

Importanceeperformance analysis (IPA) is a popular customer-driven tool that enables companies to understand market competition and identify improvement priorities for various attributes of products and services. Despite the widespread use of IPA, previous studies have identified specific deficiencies. For example, the managerial improvement directions derived from IPA are potentially misleadin...

Since its introduction in 1984, Kano’s model of attractive quality (Kano et al., 1984) has grabbed the attention of many marketing practitioners and researchers from a wide range of industries, and has evolved into one of the most popular service quality (SQ) models off the traditional SQ theory mainstream, which is pre-dominated by PZB (Parasuraman, Zeithaml and Berry) and several other author...

price fairness and price satisfaction is one the most important fields in pricing and also in customer satisfaction. in this research, first the dimensions of price fairness, price satisfaction, customer satisfaction, and customer loyalty are extracted from marketing literature, then five hypotheses are developed. in proposed model, price fairness has direct impact on price satisfaction, custom...

In an era of global customization, dominating the majority market with a single product has become increasingly difficult and almost impossible for most companies. In contrast, they must provide various product varieties that attract diverse customers, particularly when acquiring distinct market segments. In practice, however, most companies cannot effectively reduce the gap between customer re...

<p>The packaging industry in India is predicted to grow at 18% annually. In recent years Packaging becomes a potential marketing tool. The marketer should design the of high quality from customer perspective. As research area very few, study attributes need hour and inevitable. An empirical was conducted by applying Kano Model. researcher interested find out perception customers on 22 pac...