نتایج جستجو برای: integrated marketing communication

تعداد نتایج: 648783  

2007
Raveena Singh

Twenty first century leaders in all sectors, private, public and not-profit, are declaring and emphasising the role of effective and strategic internal communication to the success of the organisation. This paper briefly positions internal communication and within its scope, analyses the marketing, advertising and public relations components of marketing communication towards an integrated fram...

Journal: :International Journal of Advertising 2008

Journal: :Argumenta Oeconomica 2023

New challenges resulting from dynamic changes observed in the twenty-first century are driving evolution of approaches to city marketing communication. This article adapts integrated communication (IMC) concept for cities and develops a measurement framework theoretically consistent, valid, reliable tool assessing (CIMC). A literature review previous qualitative studies provided basis conceptua...

Journal: :Jurnal ilmiah Manajemen, Ekonomi, dan Akuntansi 2023

Still, the existence of Covid-19 affects all layers elements, especially for automotive companies, both two-wheeled and four-wheeled. National motorcycle sales are known to be affected quite hard by Covid-19. The distribution motorcycles experienced a decline in sold throughout Indonesia only reaching 123,782 units, or decrease 78 percent compared previous month. People's purchasing power at ti...

2016
A. T. Roux

Despite the traction that contemporary out-of-home advertising has gained in the global media landscape, there are still some ambiguities regarding the contribution of this medium in the context of integrated marketing communication. Previous studies have examined consumers’ responses to different out-of-home advertising media types; however, little attention has been paid to how they could con...

Journal: :Journal of Independent Studies and Research-Management, Social Sciences and Economics 2013

Journal: :International Journal of Current Science Research and Review 2022

Serayu Kopi is a food and beverage business that sells beverages, especially those made from coffee. was founded in 2017 with vision to become cafe serves high quality drinks local ingredients. Currently, has 18 employees support its operational activities. facing problem where there very significant decline sales 2020. This because the promotional mix not been maximized achieve targets. The au...

Journal: :Jurnal Communio 2023

Membangun citra ternyata bukanlah perkara yang muda mengingat televisi merupakan bagian tidak dapat dipisahkan dari kehidupan manusia. Dalam realitas dan perkembangan zaman akhir-akhir ini pertelevisian khususnya TVRI Maluku kurang mendapatkan tempat di hati para pemirsa Kota Ambon, entah itu karena masalah acara sajikan oleh pihak manajemen menarik bahkan juga sering dijadikan sebagai kendaraa...

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