this study examined the effect of organizational innovation on market innovation and innovation performance. the aim of the present study is to provide a model of organizational marketing performance considering the independent variables, market performance and the intermediary variables of organizational innovation and innovation performance. the questionnaire was designed based on literature ...

The field of service innovation strategy has been criticized for its lack of a solid theoretical foundation. To address this issue, we investigate a configuration approach with the prevailing universalistic or contingency perspectives in exploring the effects of service innovation strategies on firm performance. Based on a service-oriented view, we begin by identifying three service innovation ...

innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

Through an industry-level analysis of Chinese largeand medium-size manufacturing enterprises over the period of 1996–2001, this article investigates the direct and interactive contributions of four technology acquisition channels to industry performances in terms of innovation performance and productivity. These channels include in-house R&D, foreign technology transfer, domestic technology tra...

innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

the present study examines the role and mechanisms of internal marketing variables on employee performance through the mediator role of organizational innovation. statistic population included 770 experts and managers, 43 departments within the agha-jari oil and gas operation company; using stratified random sampling and cochran formula 257 were selected as the sample size. three questionnaires...

Nowadays the new product and its importance are consideredas an essential strategy for staying in business. Though the hi-techindustry has focused on value innovation and improving the qualityof the new product development (NPD) process to drive new productperformance, new product success has not changed dramaticallyover the years. This study presents a novel approach based on structuralequatio...