creating crisis and attempting to solve it is an important function of the mass media. this is carried out using a range of modern tools. media can influence socio-political and cultural events employing strategies and meta-strategies to form the public thinking in the direction they aim. the media emperors and the press trusts manage to form some kind of information monopoly through influencin...

BACKGROUND It is widely accepted that the passive dissemination of national clinical guidance has little or no impact on practice. OBJECTIVE To assess the impact in England of an Effective Health Care bulletin on childhood surgery for glue ear issued in 1992 and to understand the reasons for any change (or lack of change) in practice that ensued. METHOD Time series analysis of the rate of u...

BACKGROUND Exposure to mass media may impact the use of tobacco, a major source of illness and death in India. The objective is to test the association of self-reported tobacco smoking and chewing with frequency of use of four types of mass media: newspapers, radio, television, and movies. METHODOLOGY/PRINCIPAL FINDINGS We analyzed data from a sex-stratified nationally-representative cross-se...

In the modern world, manipulation is one of most widely used technologies in politics, advertising, public relations and journalism, which perceived as a system ideological social-psychological means action aimed at changing people's thinking behavior, contrary to their interests. Mass media has huge role this process, been transformed from information search, processing transmission into that ...

background cholera is a bacterial infection that causes both local outbreaks and worldwide pandemics. there was a cholera epidemic in iran in summer 2005, during which 1118 individuals were infected and 11 died. the present study was conducted to determine the impact of educational activities of iranian ministry of health on the people's knowledge and attitude towards the disease. patients and ...

background: the selection of blastocyst warmed for transfer is based on pre-freeze morphology in vitrified-warmed single blastocyst transfer cycles. but, it is controversial which parameter of blastocyst morphology most closely related to the clinical outcomes. objective: to estimate the effect of blastocoele expansion, trophectoderm (te) morphology grade, and inner cell mass (icm) morphology g...

BACKGROUND Men who have sex with men (MSM) are at increased risk of HIV infection in both high- and low-income settings. Mass media campaigns have been used as a means of communicating HIV health promotion messages to large audiences of MSM. There is no consensus on which designs are most appropriate to evaluate the process and outcomes of such interventions. METHODS An exploratory review was...