the increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with th...

e-tourism has evolved as a mainstay business for tourist service providers. it plays an integral role in the dissemination of information and influencing consumer’s preferences and satisfaction. the purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the indian context. it also aims to understand the relative impact of these service qu...