In this article, we summarise research that identifies best practice for communicating about hazards where the risk is low but public concern is high. We apply Peter Sandman's 'risk = hazard + outrage' formulation to these risks, and review factors associated with the amplification of risk signals. We discuss the structures that determine the success of risk communication strategies, such as th...

Most theoretical and empirical studies have consistently demonstrated that insurance markets for high probability events can be expressed by standard expected utility; however, the EUT is inadequate to explain decision making processes in low probability risk situations. The current study aims to investigate the way people make their insurance decisions in low probability and high loss contexts...