The ventral pallidum (VP) is a key structure in brain mesocorticolimbic reward circuits that mediate "liking" reactions to sensory pleasures. Do firing patterns in VP actually code sensory pleasure? Strong evidence for hedonic coding requires showing that neural signals track positive increases in sensory pleasure or even reversals from bad to good. A useful test is the salt alliesthesia of phy...

OBJECTIVE There is increasing evidence that schizophrenia patients have difficulties in the hedonic appraisal of odors. In a prior study, we assessed olfactory hedonic perception birhinally and found that males with schizophrenia failed to attach the appropriate hedonic valence to a pleasant odor, despite correctly perceiving changes in odor intensity. Female patients, in contrast, exhibited no...

Bread consumption has declined in recent years due to the loss of its sensory quality. To identify key attributes for consumer, this study will provide bakery industry with a powerful tool design products adapted consumer preferences be provided industry. For identifying 7 Galician breads were evaluated by trained panel using 22 Quantitative Descriptive Analysis. In addition, acceptance test ca...

Sensory-specific satiation refers to the decrease in pleasantness derived from a consumed food relative to other unconsumed foods. In the current study, it was investigated to what extent sensory-specific satiation is modality specific. To this end, 80 female participants ate a preferred snack until full while wearing (or not wearing) a blindfold and/or a nose clip. Impaired vision should imped...

Adopting a primary prevention perspective, this study examines competencies with the potential to enhance well-being and performance among future workers. More specifically, the contributions of ability-based and trait models of emotional intelligence (EI), assessed through well-established measures, to indices of hedonic and eudaimonic well-being were examined for a sample of 157 Italian high ...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

Background This paper re-analyzes the gene set data from Fredrickson et al. 2013 [1] and Fredrick2 son et al. 2015 [2] which purportedly showed opposing effects of hedonic and eudaimonic happiness 3 on the expression levels of a set of genes that have been correlated with social adversity. 4 Methods Four non-parametric methods were used to test the two null hypotheses addressed in the 5 origina...

The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment ...