in this paper, a comprehensive model is proposed to design a network for multi-period, multi-echelon, and multi-product inventory controlled the supply chain. various marketing strategies and guerrilla marketing approaches are considered in the design process under the static competition condition. the goal of the proposed model is to efficiently respond to the customers’ demands in the presenc...

Guerrilla marketing suggests using creative and unexpected messages channels to stand out in the communication crowd. Despite practitioners' growing interest topic, contributions literature are still scarce. This study aims explore impacts of guerrilla campaigns on Facebook brand image content sharing intentions. Mixed-method research was adopted. The first phase more exploratory used focus gro...

The role of small and medium enterprises (SMEs) was encouraged either inclusively or sustainably as a post-pandemic effect COVID-19 well climate political crisis in the world today. Guerrilla marketing one non-conventional strategy techniques taken an option applied by many SMEs businessmen. Although, it only spent limited budget low promotion cost, could result large output attracting public a...

This thesis will assess influential guerrilla doctrine advising optimal insurgent (1) operational environment, (2) organizational structure, (3) logistical capacity, and (4) dependent tactics items of consistent, yet incomplete analysis in counter-insurgency (COIN) analytics and civil war scholarship. Following a review of five of the most infamously disseminated guerrilla doctrine and training...