In marketing, researchers of atmospherics have shown correlations between ambient color and purchase related variables. In contrast, little attention has been paid to website color in electronic commerce. We provide evidence of the effect of color on simulated store choice. We show that the difference in trust between blue and green stores is significant, and that store choice is highly correla...

The authors outline a model for digital preservation federation based upon several existing models including the U.S. Federal Reserve Bank regional governance model and its similarities to successful large-scale redundant internet networks. In addition other trust models will be examined including Maister, Green, and Galford (2000), Holland and Lockett (1998), and Ring and Van de Ven (1994). Th...

won best oral presentation at Association of Cardiothoracic Anaesthetists’ autumn meeting, Harrogate, 14th November 2008. Page 1 CORRESPONDING AUTHOR: Professor Fang Gao Academic department of Anaesthesia, Critical Care and Pain Heart of England NHS Trust Bordesley Green East

The Covid-19 pandemic has heightened public interest and awareness of the importance living sustainably while sparked in businesses that make “good” use their green marketing campaign. Indeed, gained wide acceptance within business world as a viable competitive strategy to grab win customers’ attention marketplace. This research sought investigate how advertising environmental claims affect con...

Smart home technologies offer exciting opportunities to promote more efficient uses of energy. For instance, programmable thermostats, centralized lighting controls, and rooftop solar panels all have potential for energy conservation and efficiency. However, these technologies alone will not guarantee energy savings. Whereas previous research on smart homes has focused on the technologies thems...

This study proposes an innovative approach to rebuilding consumer trust following the negative impact of greenwashing, which often leads a conflicted relationship between corporations and consumers. Through novel integration previously unconnected concepts, such as trustworthiness dimensions (Integrity, benevolence, competence), credibility, empathy, forgiveness, repair, revived brand equity, r...

An increasing interest in environmental problems around the world has significantly expanded demand for green goods, transforming marketing into an effective tool businesses to achieve competitive advantage. Yet, as more firms become aware of this strategic advantage, greenwashing activities can also flourish, and customers grow cautious about efforts by firms. The present research examines how...