As the application of green image to predict student loyalty is still limited in literature, this study's primary purpose propose a conceptual framework examine higher education using as an antecedent addition service quality, HEI image, reputation and satisfaction. The proposed predicated primarily on review prior research employing customer non-higher contexts prediction contexts. This study ...

This research aims to know the role of brand image mediate influence green marketing on The Body Shop loyalty beauty products. was conducted with 150 respondents in city Malang and used purposive sampling method. Methods data collection a questionnaire distributed through google forms. analysis technique Structural Equation Model (SEM) Partial Least Square (PLS) approaches. Based results, had p...

This study examines the impact of major considerations of commercial website design and management, website interactivity, the important performance factor, and customer loyalty. Meaningful interactions with existing and potential customers allow e-commerce firms to enhance customer loyalty by providing satisfactory customer experience. Customer loyalty is a composite construct, yet consists of...

This study examined the mediating role of service climate in the prediction of employee performance and customer loyalty. Contact employees (N=342) from 114 service units (58 hotel front desks and 56 restaurants) provided information about organizational resources, engagement, and service climate. Furthermore, customers (N=1,140) from these units provided information on employee performance and...

Importance should be given to financial indicators of profitability, revenue growth and liquidity, indicators of customer loyalty and satisfaction, indicators of innovation, quality, range of products or speed of service, and indicators related to the tasks and satisfaction of the employees, technology and alliances. Nevertheless, the new economy companies have a series of peculiar characterist...

Green marketing has emerged as a crucial strategy for companies looking to position themselves socially responsible and environmentally friendly. One of the key benefits green is its ability build brand trust loyalty. By promoting sustainable products or services, can establish positive image demonstrate their commitment sustainability, which increase consumer trust. Additionally, appeal consci...

This paper examines empirically the three concepts of loyalty that have been recently proposed in the literature: attitudinal loyalty, share loyalty, and differentiation loyalty. Measures of these concepts are compared at both aggregate (brand loyalty) and individual (customer loyalty) level. The findings support the view that each is indeed a separate concept, though each are, as hypothesised,...

This research involved 248 consumers of green products. The study aims to analyze whether the perceived value has indirect effect on loyalty through two mediators: satisfaction and trust. uses structural equation modeling (SEM) prove hypotheses processed with SmartPLS3 software. findings from this are trust partially mediate positive loyalty. Another finding is that each variable value, satisfa...

A study conducted in a Taiwanese financial services company revealed that affectand role-based loyalty are two distinct types of loyalty to supervisors. The ethical behaviour of supervisors, perceived supervisor support, interpersonal justice, and respect for hierarchy predicted affect-based loyalty, whereas only interpersonal justice and respect for hierarchy predicted role-based loyalty to th...