This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing—the business of selling electricity products distinguished by their environmental attributes—seeks to deve...

The ever-increasing demand for web applications deployed across multiple data centers results in large electricity costs for service providers and significant impact on the environment. This has motivated service providers to move towards more sustainable data centers powered by renewable or green sources of energy, such as solar or wind. However, efficient utilization of green energy to servic...

Can simple government programs effectively promote voluntary initiatives to reduce greenhouse-gas emissions? This paper provides an evaluation of how the Connecticut Clean Energy Communities program affects household decisions to voluntarily purchase “green” electricity, which is electricity generated from renewable sources of energy. The results suggest that, within participating communities, ...

1 Abstract This study reports of an experimental economics analysis of the new proposed SwedishNorwegian tradable green certificate market (TGC). The green certificate market is a financial instrument to stimulate renewables within the context of liberalized, transnational electricity markets (a kind of market-oriented subsidy scheme). Green certificates are financial assets issued to green pro...

We consider a regulator who seeks to achieve specific target path of greenhouse gas emission reductions in the electricity sector. Generation stems from two sources: renewable (green) and fossil (black) sources, which cause emissions. construct dynamic model explore suitability tradable green certificate (TGC) scheme for solving this problem. Further, we study resulting incentives construction ...

India seeks to achieve 175 Giga-Watt (GW) of Renewable power by 2022. As of December 2017, out of 333 GW of total installed capacity of electricity, close to 62GW come from renewable sources. Meeting the set targets calls for augmentation of renewable energy based capacities as expeditiously as possible. However, the sick financial health of the distribution companies/utilities, who act a...

Several EU member states have introduced national systems of Tradable Green Certificates (TGCs), which stipulate the percentage total energy consumption to be obtained from renewable sources. The Renewable Energy Directive sets a binding EU-wide target 32% but without imposing legally targets. To assess incentives for choice requirements we develop two-country, Cournot duopoly model electricity...