Study of fuzzy entropy on intuitionistic fuzzy sets (IFSs) were proposed, and analyzed. Built in uncertainty in IFSs, it is named as hesitance. It is contained in fuzzy membership function in itself by definition. Hence, designing fuzzy entropy is not easy because there is no general entropy definition about IFSs. By considering existing fuzzy entropy definitions, fuzzy entropy on IFSs is desig...

Ranking of fuzzy numbers plays a very important role in linguistic decision making and some other fuzzy application systems. Several strategies have been proposed for ranking of fuzzy numbers. Each of these techniques has been shown to produce nonintuitive results in certain cases. In this paper, some new approaches for ranking of trapezoidal fuzzy numbers are introduced. Keywords— Magnitude of...

Fuzzy measures have been widely used to determine the degrees of subjective importance of evaluation items. However, the leniency error may exist when most attributes are assigned unduly high ratings. Because respondents often assign similarly complimentary scores, errors of positive leniency make it difficult to differentiate the importance of decision attributes. To reduce positive leniency i...

the purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? and which criteria are important for consumers in evaluatingmobile advertising? a sample of consumers in taiwan was surveyed and usingfuzzy judgment to determi...

a new approach to define the similarity measure betweeninterval-valued fuzzy sets is presented. the proposed approach isbased on a weighted measure in which the normalized similaritiesbetween lower functions and also between upper functions arecombined by a weight parameter. the properties of this similaritymeasure are investigated. it is shown that, the proposed measurehas some advantages in c...