Assuming a group decision making problem where the experts express their opinions by means of linguistic preference relations, the application of the Linguistic OWA operator guided by fuzzy majority is analyzed. Two diierent perspectives of the use of the LOWA operator are presented: (i) in the selection process, to aggregate individual linguistic preference relations in a collective one and to...

Hesitant fuzzy linguistic decision making is a focus point in linguistic decision making, in which the main method is based on preference ordering. This paper develops a new hesitant fuzzy linguistic TOPSIS method for group multi-criteria linguistic decision making; the method is inspired by the TOPSIS method and the preference degree between two hesitant fuzzy linguistic term sets (HFLTSs). To...

Aiming at configuration design for mass customization, this paper develops a fuzzy ranking methodology for concept evaluation. The fuzzy preference relation is applied to modeling the fuzziness on the level of a single criterion as well as on a global level. The ranking approach integrates linguistic terms and fuzzy numbers into the fuzzy preference model so as to characterize both intangible a...

PROMETHEE refers to a collection of methods of ranking in the field of multi-criteria decision making. These methods are characterized by conceptual simplicity and practical applicability. However, the nature of phenomena involving decision-making in real world leads us to use fuzzy method of preference ranking. The most common criticism on mathematical ranking procedures is that they tend to d...

I develop a new game-theoretic approach based, not on conventional Boolean two-valued logic, but instead on linguistic fuzzy logic which admits linguistic truth values. A linguistic fuzzy game is defined with linguistic fuzzy strategies, linguistic fuzzy preferences, and the rules of reasoning and inferences of the game operate according to linguistic fuzzy logic, not Boolean logic. This leads ...

In this paper a Sequential Selection Process in Group Decision Making under linguistic assessments is presented, where a set of linguistic preference relations represents individuals preferences. A collective linguistic preference is obtained by means of a deened linguistic ordered weighted averaging operator whose weights are chosen according to the concept of fuzzy majority, speciied by a fuz...

The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...

The aim of this work is to study an essential property in the framework of fuzzy preference structures, which is the transitivity. In particular, we discuss the relationship between the transitivity of a fuzzy large preference relation R and the transitivity of the fuzzy strict preference relation P obtained from R when every pair of elements can be compared. We consider some of the most import...

For actual decision making problems, decision makers sometimes may have difficulty to provide all the preference information over alternatives through pairwise comparisons. In this paper, we focus on estimating missing elements for an incomplete uncertain 2-tuple linguistic preference relation. First, the additive consistency of an uncertain 2-tuple linguistic preference relation is defined. Ba...

Sometimes, we find decision situations in which it is difficult to express some preferences by means of concrete preference degrees. In this paper, we present a consensus model for group decision making problems in which the experts use linguistic interval fuzzy preference relations to represent their preferences. This model is based on two consensus criteria, a consensus measure and a proximit...