This study examines how asymmetries of agential power in franchisor-franchisee relationships contribute to franchisee failure, and franchisees can negotiate mitigate failure. Based on a critical discourse analysis, the research findings establish that franchisor dominance during three core stages lifecycle – notably at pre-launch, inauguration operation phases influences Supporting theorization...

The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, althoug...