The present paper deals with the concept of left amenability for a wide range of Banach algebras known as Lau algebras. It gives a fixed point property characterizing left amenable Lau algebras in terms of left Banach -modules. It also offers an application of this result to some Lau algebras related to a locally compact group G, such as the Eymard-Fourier algebra A(G), the Fourier-Stieltjes al...