the purpose of this study was to investigate female customers' satisfaction in private and state bodybuilding clubs of tehran with a descriptive method. the sample of this study consisted of the customers of private and state bodybuilding clubs in tehran who had at least 6 months of sport participation. based on systematic sampling, 5 regions of tehran were selected. then, 25 private and 2...

The main purpose of this paper is to study the future prospects of online banking in Morocco, based on the technology acceptance model, by examining the intention of the Moroccan customers to adopt online banking and the factors that influence it. The questionnaire used in this study was distributed to 300 Moroccan banks’ customers, and the data gathered were then analysed using structural equa...

becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. in order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demogra...

In an era when various new media platforms are widely entering people's lives, the content on these is becoming more and extensive. Various product merchants also aiming at this trend, using influence of netizens bloggers to put their own promotion such platforms. Female college students, as a kind customer group with strong willingness consume exposure platforms, have naturally become target c...

Objective There is a general tendency toward direct marketing these days. Therefore, instead of designing advertisement and marketing strategies for all the customers in the market, it is recommended to classify the customers based on clustering techniques and then design specific strategies accordingly. This will reduce marketing and advertisement expenses, increase sale department efficientl...

Previous research on customers of prostitutes has relied on small samples and qualitative interviews. Conceptions of customers have tended toward either the "every man" perspective, which implies customers are no different than other men, or the "peculiar man" perspective, which implies customers are characterized by stark differences or psychological inadequacies. This study compares a large s...

BACKGROUND The hazards of cigarette smoking and its increasing consumption are well known despite the ongoing tussle between the tobacco industry and global governments. To curb the menace of smoking, anti-smoking laws have been enforced from time to time by various governments. In 2003, Ministry of Health (MoH) Government of Pakistan has imposed certain regulations on cigarette manufacturing i...