Purpose – The study investigated dimensions related to the gender role and identity perceptions of adolescent girls in Hong Kong. A typology based on the dimensions was developed and its ability to predict brand relationship variables was examined. Design/methodology/approach – A convenience sample of 355 Hong Kong female secondary school students aged 12 to 19 were asked to answer questions ab...

This paper investigated weight misperceptions as determinants of racial/ethnic disparities in body mass index (BMI) among adolescent females using data from the National Survey of Youth 1997. Compared to their white counterparts, higher proportions of black and Hispanic adolescent females underperceived their weight status; that is, they misperceived themselves to have lower weight status compa...

Background Recently, there has been a fast growth in the use of different kind of media especially in adolescents. Media literacy education is supported by numerous national organizations and institute as a potential tool to decrease negative media effects and to increase desirable use of media. However, there are little documents about their effects. This study was conducted to investigate the...

Adolescent idiopathic scoliosis is regarded as a multifactorial disease and none of the many suggested causal etiologies have yet prevailed. I will suggest that adolescent idiopathic scoliosis has one common denominator, namely that initial curve development is mediated through one common normal physiological pathway of thoracic rotational instability. This is a consequence of gender specific n...

The non-medical use of prescription opiates, such as Vicodin(®) and MSContin(®), has increased dramatically over the past decade. Of particular concern is the rising popularity of these drugs in adolescent female populations. Use during this critical developmental period could have significant long-term consequences for both the female user as well as potential effects on her future offspring. ...