This research paper intends to discuss on how Augmented Reality Experiential Marketing is used to stay connected with customers more effectively with hi-technological equipment in associating the customer with a brand. Moreover, this paper pinpoints the advantages of using AREM to generate effective connection in gaining customers’ attention. It will also highlight how AREM will attract possibl...

Abstract Experiential marketing (XM)—a form of that uses branded experiences as a tool to influence consumers—has become one the dominant tools within world. Despite this, it is poorly understood by both sides academic and practitioner dyad. What appears be missing holistic conceptualisation XM explains not only its antecedent conditions resulting outcomes but also factors may mediate moderate ...