The automobile is one of the most important products in American consumer culture. Throughout the history of the automobile industry in America, advertising has been an important strategy for marketing automobiles and their features to consumers on a mass scale. The purpose of this study was to evaluate how print (magazine) automobile advertisements have changed through time (1960-2013) and acr...

“When it comes to sperm, you’re half the man your grandfather was”, the Esquire magazine headline proclaimed earlier this year. It’s the next Silent Spring, U.S. News and World Report declared, reflecting the views of U.S. Vice President Albert Gore. “Hormonal Sabotage” declared Natural History magazine, in a headline stretched across two pages. What’s behind all the fuss? Well, apparently huma...

Garry W ills, w ho replaces Max Lerncr as ho lder o f the W elch Chair in American Studies at Notre Dame, brings w ith h im “ a keen and b rillian t in terpretation o f both the past and present," according to Profesor Thomas Stritch, acting chairman o f the American studies department. Wills, both scholar and newspa­ per colum nist fo r Universal Press Syndicate, “ reflects the concerns o f th...