The present work is aimed at examining how efficient it to teach language rhythm enhance English for Specific Purposes (ESP) learners’ fluency. 298 Spanish/Catalan speakers participated in the experiment, among which 42 students fulfilled treatment and were examined as subjects of study. For ten weeks, participants took pronunciation instruction within their regular lessons. sessions lasted thi...

The significant role of needs analysis in enriching the design and content of ESP course books could be in no way ignored. The present study based on a three-year longitudinal needs analysis study of medical students, a medical ESP course book was developed and approved by experts. The feedback of the four-semester practice of the approved book revealed that practitioners showed great interest ...

This study aimed at finding out the effect of two different methods of ESP instruction, namely, the traditional grammar translation method and an eclectic method on improving university students' reading comprehension ability. The main assumption was that compared to the Grammar-Translation which is probably not an efficient method, an eclectic method that focuses on improving reading comprehen...

Advertising discourse instruction challenges English-for-Specific-Purposes (ESP) teachers with no advertising specialist background. Teaching persuasive language structure and choice may develop students' linguistic repertoires for realizing strategies in copywriting assignments; however, the rationale deploying particular underlying principles forming remain invisible to both ESP teacher stude...